After a 3 month hiatus from any writing… I’m back. Re-energized with new ideas, a renewed focus, and big plans for The Corporate Radical Project. Yes, this is a relaunch post… And I’ve answered four of the most important questions I received during my time away.
Why haven’t you been writing?
Burn out. The original focus of Corporate Radical was to make money, but that pulled me in a direction that I didn’t always feel good about. It required intense work outside of what this project was built for. I was spending more time networking, building traffic, and finding new ways to monetize, than I was spending on writing or speaking! And frankly, the content here suffered as a result. I needed time away from the project to think about where it’s actually heading… And how that compared to the path I intended. Needless to say, they didn’t match up.
What is your intended path?
This has been a moving target for some time, and the vacation helped me realize I haven’t been clear about the purpose. Corporate Radical is more of a movement, than an entity. Sure, there’s an LLC behind it, a website address, a bank account, and probably some business cards floating around… But the idea of The Corporate Radical Project is that there are new and different ways of doing business that we haven’t yet discovered, that mainstream corporations would balk at even the thought of. But it’s also to re-energize our focus on the practices that do work, but that are easy to forget. Everyday I’m surprised by what seem to be obvious missteps, by companies of all sizes, on the basics of good business strategy. This project is designed to help us exploit the newest untested strategies, while weaving in the proven yet forgotten ways of doing business effectively. This project is designed to promote change, to promote creativity, and to promote innovation.
Do you have a lot of traffic?
As I mentioned above, my focus for a long time was to build traffic. I spent hours each week learning about the newest marketing tactics, testing different media, networking with people who could send me a lot of traffic, and watching my stats grow. It worked, but I didn’t feel good about it. In all honesty, I found myself building that traffic not with the intention of sharing ideas, but with the intention of making money… I felt like I was letting myself down, and exploiting those who visited this site. So, I wouldn’t say I have a lot of traffic, but the following here is strong and growing.
What are your most popular articles?
My most popular articles have been those focused on productivity. Which is good because I’m a GTD junkie, so I like writing about it. But there are two others that have interestingly been very popular.
Gain Trust, Now! – It’s fitting that the theme of this relaunch is about getting back to the core focus of sharing innovative business ideas without trying to make money, and one of the most read posts on this site is about giving value without expecting something in return.
Fight For It - This is one of my favorites, so I was happy to see it being one of the most popular. It’s about the idea that the best companies want their employees to fight for the business… Even if it means fighting their boss. It’s inspirational, motivating, and I’ve received a lot of great feedback on it.
[Image credit: joiseyshowaa via Flickr]
